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The CURA publications library is currently being digitized by the University of Minnesota Digital Conservancy. When the project is complete, the entire CURA publications library will be online and fully searchable. Unfortunately, during this process we are not able to honor individual requests for publications . Additionally, we no longer have physical copies of publications to send out.

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Marketing Strategies for Kensington Runestone Park.

Mars, Kyle.

The Kensington Rune Stone has intrigued and sparked debate since its discovery by Olof Ohman in 1898. The discovery of an historic record like this Stone provides a glimpse into world history and the heritage of Minnesotans. There is a long and proud Nordic lineage prominent in the family names and businesses of the surrounding area. Douglas County, with advisory help from the Kensington Rune Stone Park Foundation, has owned and operated Kensington Rune Stone Park since 1972. This Marketing Strategies Report was prescribed during the initial planning sessions. The report is incorporated as a permanent addition to the Master Concept Plan. It is intended to inform the Foundation and others about detailed steps required to successfully build a viable and sustainable tourism center around the Park. With cooperation from other Scandinavian Cultural Sites, this Marketing Strategies Report researched critical steps and procedures used to create prominent and sustainable tourism areas in other parts of Minnesota.

Publication date: 
Prepared in partnership with Douglas County Public Works Department, by the Community Assistantship Program (CAP), administered by the Center for Urban and Regional Affairs (CURA) at the University of Minnesota.
26 pp.
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