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West Broadway Gateway Project.

Wilson, Craig.

Juxtaposition Arts collaborated with Hawthorne Area Community Council, Northside Residents Redevelopment Council, and West Broadway Area Coalition to plan for a gateway project along West Broadway Avenue. The collaboration sought assistance from CURA to conduct background research and develop a plan for the gateway. Research concluded that the Northside of Minneapolis is largely walled-off by public infrastructure from city amenities such as major arts institutions, affluent southwestern neighborhoods, the Chain of Lakes, the central business district, Theodore Wirth Park, the Mississippi River, and middle-class northern and eastern neighborhoods. This has discouraged investment and commerce on the Northside effectively ghettoizing many poor, youth, and minority residents. In particular, the gateway study area is a poorly designed, unmaintained, and extremely hostile environment, especially for children. This is noteworthy because nearly 60% of Northside residents are under the age of 18. This project employed pedestrian-oriented design and art to reconceptualize the area as a humane place reflecting the identities of area residents, most notably African Americans and youth. The concept developed was named ReMIX, borrowed from hip-hop culture where common objects are remixed into new works of art. This report is in the form of a PowerPoint presentation.

Publication date: 
Conducted on behalf of Juxtaposition Arts. Supported by Neighborhood Planning for Community Revitalization (NPCR), a program of the Center for Urban and Regional Affairs (CURA), University of Minnesota.
75 pp.
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